well, some of it.
We'll take you back to 2018 when Krystina was getting settled into her first retail space with her initial juice business, Soulshine Juice. Meanwhile, Scott was approaching his first year anniversary of launching his company Atavist Apparel. As luck (or fate) would have it, Krystina started following Atavist on Instagram after finding out about them through a local small business group. On December 9th, 2018, She liked one of their posts, which ultimately lead Scott to 'slide into her DMs' and propose a business meeting (he swears to this day it was just that, a business 'meeting'). We quickly we realized, we shared the same passion for health & wellness, entrepreneurship, making an impact, changing the world, and everything in between...
The rest is pretty much history.
Scott became just as passionate about the juice business as Krystina did with Atavist and they decided to take on both businesses together ... simultaneously (cause why not?)
After some 'technical difficulties' Krystina had to shut the doors on Soulshine. Frustrated, exhausted and beaten down, Krystina had every reason to call it quits and move in a different direction, but with a little pep talk & encouragement from Scott, she decided she would not give up on her mission of getting cold-pressed juice to her community.
Fast forward 7 days before the statewide COVID shutdown... We had a serendipitous meeting with Kim + Jake from Upcycle Fitness. They just happened to have a beautiful vacant space outfitted as a juice bar inside their epic fitness studio in Collingswood, NJ (the location Krystina has dreamed of putting a juice bar for 8+ years) and thus
WILD & Co: a wellness bar was born.
This has been many, many years in the making...
WE ARE SO GRATEFUL WE GET TO SERVE YOU
HIGH VIBE NUTRIENT DENSE JUICE + FOOD
Come say hi. We can't wait to meet you.
krystina & scott